Due to the ongoing budget issues impacting so many state budgets and thus college, school and community prevention programs, The BACCHUS Network and the National Social Norms Institute have mutually agreed to take a one year hiatus in hosting the conference. Look for more information about the 2012 National Conference on the Social Norms Approach in December 2011.
For more information and to stay informed on future developments, please visit the website for the National Social Norms Institute.
The National Conference on the Social Norms Approach is a unique and exciting opportunity to meet and interact with some of the leading researchers and practitioners in this rapidly expanding area of health promotion. It is the only national conference devoted entirely to this effective approach, and at no other meeting will so many issues and questions about social norms — from its past success to its future development — be so intensively explored and discussed.
The social norms approach is surely one of the most talked about methods of health promotion today. Widely known for its use by a growing number of colleges and universities that report significant reductions in heavy drinking and related harm among their students, the social norms approach is being used increasingly in other areas as well: by high schools and community coalitions to address adolescent alcohol, tobacco and other drug use, by states to promote traffic safety, by colleges to improve academic performance, and by youth service agencies as a pregnancy prevention strategy.
In addition, researchers continue to expand the application of normative strategies to issues such as tax compliance, adolescent weight control behavior, HIV/AIDS prevention, and motivational feedback for high-risk drinkers.
If you are new to the social norms approach, this conference will challenge your thinking and provide you with essential information about this effective health promotion strategy. If you are currently involved in a social norms project, you will find many opportunities at the conference to expand your knowledge and sharpen your skills.
Also offered is an optional introductory pre-conference session conducted by two acknowledged experts: H. Wesley Perkins, Ph.D. and Michael Haines, M.S. This intensive seminar is designed for the approximately one-third of conference attendees each year who are relatively new to the approach and seek to gain an understanding of fundamental social norms theory and its application to the field of health promotion.
Contact 303-871-0901 or BACCHUS with questions.